100% Custom Designed Lures

I was born and raised on the banks of the Tennessee River. I’m lucky enough to call Wilson and Pickwick Lakes, my BACKYARD! I have over 30yrs experience fishing in all different types of body’s of water. I’ve tirelessly tested my lures way before putting them on the shelf…..They Flat Out Catch Fish!

Fish adapt to the same old lures. We are doing something about it! We are constantly keeping up with the ever changing behavior of bass In exciting new ways. We have created lures with more action, better water dispersion, unique one-of-a-kind design, and new scents that are irresistible to bass.